Wednesday, April 29, 2009

New MonaVie Energy Drink Product Overview

Launching in June 2009

Mona Vie Energy is a natural, healthy, long lasting energy beverage of 
antioxidant-rich super fruits and energizing botanicals. This 
delicious and nutritious drink delivers a unique blend of ingredients 
to keep you going throughout the day. Unlike most energy drinks which 
are loaded with synthetic caffeine and high fructose corn syrup, 
MonaVie Energy is a healthy and natural alternative that promotes 
sustained energy for increased stamina and reduced fatigue.

Carbohydrates and Calories

A serving of Mona Vie Energy contains 170 calories per serving. Most of 
these calories (about 90) come from the fruit juices and palatinose 
(60), which are healthier carbohydrate energy sources. The majority of 
mainstream energy drinks contain empty calories from sugars such as 
high fructose corn syrup. Fruit juices on the other hand provide 
antioxidants and phytonutrients with calories.
A significant number of energy drinks are also available in sugar free 
or low carbohydrate versions. These products provide very little if 
any “real energy,” since energy comes from calories. To compensate for 
a lack of calories, they add a high dose of caffeine and other 
ingredients that deceive your body and mind.. It revs them up, but 
lacks the fuel to give you power. Your body needs useful calories in 
order to function. Your brain and muscles are highly active and 
require a steady flow of fuel. You crave sugar, because you need them 
to function properly. The key then is to provide your body with the 
healthiest forms of sugar. MonaVie Energy provides you with healthier 
carbohydrates and calories to give you the fuel your body and mind 
needs for longer lasting energy.
Current Product Positioning on Label
Recharge your body and mind with a boost of sustained energy. MonaVie 
Energy features a proprietary blend of antioxidant rich fruits, 
including the Brazilian superfruit açai, and natural sources of 
energy. Great tasting and lightly carbonated, this healthy formula 
increases performance, endurance, and concentration by kicking up your 
energy level and keeping it there- without the high sugar, stimulant 
subsequent crash. Finally, a healthy solution to your body’s everyday 
energy needs.

Enhances performance
Boosts endurance
Increases alertness
Fights fatigue

Key Features
Healthy energy drink
80% Fruit juice
Delivers isomaltulose for longer lasting and sustained energy
Contains a superfruit blend-including the Brazilian açai, acerola, 
camu camu, and cupuaçu
All-natural sources of caffeine (guarana, yerba mate, and green tea 
extract) for increased alertness and focus
Proprietary energy blend of botanicals including panax ginseng and maca
Added B-complex vitamins for energy metabolism
Deliciously refreshing taste
Lightly carbonated
No preservatives
No artificial flavors
No artificial sweeteners
No artificial colors
100% natural energy source



Energy Statements
Effective energy supply
More balanced energy release
Longer lasting energy release
Naturally energizing
A source of natural energy
Energizing ingredients for a healthy lifestyle
Healthy energy
Promotes longer lasting and improved energy levels
Nutritious energy
Natural energy for the body and mind
Energizing blend
Convenient energy
Promotes:
Clarity
Focus
Vigor
Vitality

Fruit Blend
Fundamental to Mona Vie Energy is the açai berry. This precious berry 
has long been a staple in the diet of Brazilian natives. Modern 
science is confirming what Brazilian natives must have already known; 
that acai has many body beneficial properties. Açai contains 
phytonutrients, essential fatty acids, complex carbohydrates, and 
amino acids. The people of Brazil traditionally used the açai berry as 
a source of energy.

In addition to açai, Mona Vie Energy includes other naturally
energizing fruits from the Amazon like acerola, cupuaçu, and camu
camu.. Apple, white grape, pear, and grape are also included.

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